Spoofing is a technique where scammers “spoof” or falsify their identifying information to make you think it is coming from a trusted source. More advanced scammers can even make their caller ID show up on your phone as a known contact, like a family member. Other common techniques involve sending emails with official-looking logos for valid businesses, but the user’s email address will be from a personal account (ex. user@hotmail.com) instead of from an official business account for the organization they claim to represent.